Annex

Annex is an experimental brewery, so the identity needed to be just as adaptable. As the range expanded, a flexible brand system was developed to clearly distinguish the core beers, seasonal releases and small-batch experiments while keeping the playful, unmistakable spirit of Annex intact. Colour, pattern and bold graphic forms became the foundation, creating recognition on shelf without relying on repetition. The small-batch series became a space to experiment. Built on a simple framework, each release takes on its own personality through shifts in colour, composition and hand-drawn graphics inspired by block printing. The system leaves room to respond to the character of each beer while still feeling unmistakably Annex. Leaving plenty of room for the unexpected, just like what’s inside the can.