EAFC 25

For the launch of EA SPORTS FC 25, Nike partnered with the franchise to create an exclusive in-game kit for Founders, the game’s most dedicated players. The brief was to design something that felt collectible, expressive and unmistakably Nike. The concept draws from ’90s football nostalgia, futuristic sportswear, technical body armour and camouflage, blending familiar references with a more experimental edge. Bold graphics, layered textures and athletic detailing come together to create a kit that feels equally at home on the pitch and in contemporary streetwear. Designed to celebrate the intersection of sport, style and gaming, the result is a digital kit that rewards the game’s biggest fans with something that feels fresh, unexpected and built for the next generation of football culture.