Flat Earth Society

Originally founded in 1956, the Flat Earth Society has long blurred the line between conviction, curiosity and conspiracy. Drawing from historic publications, archival ephemera and the strange visual language surrounding the movement, the identity reimagines what the society might look like today. Designed to feel equal parts official and absurd, the refreshed identity leans into the aesthetics of institutions, using familiar cues to build credibility while quietly questioning it. Membership handbooks, cards, maps, flags and merchandise extend the experience, creating a world that’s immersive enough to make you do a double take. Somewhere between fact, fiction and internet culture, the project explores how design can shape belief, build community and make even the most unlikely ideas feel surprisingly convincing.