At Trayler

At Trayler is a photography agency that collaborates closely with their talent.

A refreshed Visual Identity and website were created to highlight the agency’s focus on talent. Drawing on the concept/idea of “framing devices”, a responsive logo was created.  It is inspired by photographic visual language and brings a sense of play to the concepts of framing and connection.  An interactive colour formula was created to allow each image to manipulate the surrounding palette. The brand toolkit highlights the photographers and subjects in a unique and impactful way.